The solution

The combination of 3D and programming makes it possible to create any combination or variant:

Example “dining table product”:

• 11 sizes
• 10 materials
• 2 panel thicknesses
• 2 camera perspectives

Number: 11 x 10 x 2 x 2 = 440 images

Example ‘Product waste bin’:

• 2 Versions
• 212 RAL Farben
• Isolated image plus 3 camera angles plus 1 sectional view

Number: 2 x 212 x 5 = 2120 pictures

Example ‘Bathroom heating product':

• 22 sizes
• 33 colours
• Milieu plus Isolated plus side view

Number: 22 x 33 x 3 = 2178 pictures

Always the right image

But this is not yet the complete solution. It only becomes a complete workflow with additional features:

• Additional logic when creating images
  • plus colour/material logic: e.g. the dining table was set so that only light-coloured chairs go with light-coloured wood
  • plus camera view logic: e.g. the dining table has been set so that the chairs are only visible in the camera
  • plus logical environment:
    e.g. the dining table has been set so that the chairs are placed further apart by length
• Image names are given the correct designation (e.g. type no., variant selection, etc.)
  Combinations can be calculated automatically on request using attributes or imported (databases, Excel, CSV etc.)
• All images can be uploaded directly to your shop on request. This saves you further processing steps and costs

What types of images are possible?

Different perspectives

Multiple perspectives of a product offer numerous advantages for manufacturers, retailers and customers alike. Here are the most important ones:

• Complete presentation of the product: The customer can get a better idea of ​​the shape, size and details, which increases trust in the product.
• Better purchase decision: When customers see the product from different angles, uncertainty about what it looks like in reality is reduced. This leads to better purchase decisions and can reduce the likelihood of returns.
• Greater visual appeal: Different views make the product presentation more interesting and appealing. This can attract the attention of potential buyers and increase the chance that the product will stand out from the competition.
• Presentation of details: Certain features or functions of a product, such as connections, controls or special design aspects, can be better highlighted from different perspectives. This is particularly important for technical products or those with special features.
• Optimization for sales platforms: Sales platforms such as Amazon or eBay often have specific requirements for product images, including multiple views of a product. By offering different perspectives, the product is better positioned and may receive better visibility.
• Reduction in returns: When customers can see the product in its entirety and recognize all the details and special features, they know better what to expect. This helps to avoid misunderstandings and reduces the likelihood of returns due to false expectations.
• Presentation in different contexts: Different perspectives make it possible to show the product in different application situations or usage scenarios. This can clarify the practical benefits and provide additional sales arguments.

In summary, multiple perspectives contribute to a better understanding of the product, increase its attractiveness in sales and offer the customer more security in their purchase decision.

Cross-sections

Cross-sections, i.e. cross-sectional representations of 3D models, offer several advantages, especially in technical, scientific and product-oriented fields:

• Detailed interior view: Cross-sections show the inner workings of a product or object that are not visible from the outside. It can be particularly useful for understanding the construction, functionality and material layers.
• Better understandability: Complex structures or systems can be explained and visualized more easily through a cross-section. This helps both technicians and laypeople to understand the function and structure of the product.
• Troubleshooting and analysis: By displaying a cross-section, weak points, potential sources of error or hidden problems in the design can be made visible, which is helpful in maintenance, troubleshooting and quality assurance.
• Sales: For retailers and manufacturers, cross-sections can help emphasize the quality and technical advantages of a product. For example, materials or mechanical details can be shown that represent a purchasing argument.
• Product development: Engineers and designers can use cross-sectional representations to examine and improve different development stages of a product. This facilitates collaboration between development teams and other departments.
• Virtual training and maintenance: For training purposes or maintenance instructions, cross-sections can be used to make step-by-step instructions more vivid.

Cross-sections therefore offer clear added value for understanding and presenting the functionality and design of a product or system.

Exploded views

Exploded views are extremely useful for product photos, especially in the areas of marketing and customer service, for several reasons:

• Detailed representation of components: They show the individual parts of a product and their arrangement and relationships, which is particularly helpful for complex products. This allows customers to understand the design and inner workings of the product, which builds trust.
• Understanding how it works: By visualizing the design and individual elements, the customer understands how the product works more quickly. This reduces misunderstandings and contributes to an informed purchasing decision.
• More efficient communication for support requests: When customers want to replace or repair a specific part of the product, the exploded view helps to quickly identify the right part, which simplifies customer support and increases satisfaction.
• Reducing returns: Exploded views provide transparency and help customers check their expectations of the product. They know more precisely what to expect, which can reduce returns.
• Greater attention from competitors: Exploded views stand out on sales platforms because they provide more comprehensive information than simple product photos. This makes them a competitive advantage for products on platforms such as Amazon or eBay.
• Added value for technical buyers: Customers who are particularly tech-savvy and B2B buyers appreciate the additional level of information that exploded views provide.

In summary, exploded views not only offer visual added value, but also support customer service and the sales strategy.

Orthographic vs. perspective view

When creating product images, both orthographic and perspective views are important concepts that convey different information about the product.

Orthographic representation:

An orthographic view shows the product without distortion, i.e. in a 2D representation that is perpendicular to the surface of the object. This type of representation is often used for technical drawings because it shows the exact dimensions and proportions of the product. An example is a front, side or top view. Here there is no sense of depth, and the lines that are parallel in reality remain parallel in the drawing. This makes it easier to understand the exact dimensions and shape of the product.

Application areas of orthographic images:

• Technical documentation
• Catalogs
• Websites where exact dimensions are important

Perspective representation:

A perspective view, on the other hand, depicts the product as the human eye sees it, with a natural sense of depth. The lines that are parallel in reality converge at a point on the horizon - the so-called vanishing point. This creates a realistic spatial impression of the product. There are different perspective techniques, including one-point, two-point and three-point perspective.

Application areas of perspective images:

• Marketing images
• Product presentations on online platforms
• Visualizations that emphasize the realistic impression of the product

Differences and benefits:

• Orthographic images are ideal when exact dimensions and technical details need to be conveyed.
• Perspective images are more likely to convey a sense of the product in space and are often more appealing for marketing as they appear more realistic.

Both views are useful for a complete picture of the product, especially for technical products or furniture where both the exact structure and the spatial impression are important.