Using your own images for each product variant in the store offers several key advantages::
- Accuracy: customers want to see the exact product they are buying, including color, material and other features. Missing or incorrect images lead to misunderstandings and higher returns.
- Better shopping experience: Detailed images for each variant improve the user experience, as customers can see the exact product that matches their expectations. This increases the likelihood of a purchase.
- Higher conversion rate: Variants with specific images appear more trustworthy and help customers to make purchasing decisions more quickly. This increases the conversion rate.
- Fewer returns: If customers know exactly what the selected variant looks like, there are fewer surprises on delivery and therefore fewer returns.
- More professional appearance: Shops that offer suitable images for each variant appear more professional and better organized, which has a positive impact on brand perception.
- Platform requirements: Many sales platforms such as Amazon or eBay have strict image requirements for product variants. Optimal images help to improve visibility and placement on these platforms.
Overall, customized images help build trust and make the sales process more efficient..
The most common types of product variants used by manufacturers and retailers typically include:
- Size variants: Different dimensions of a product, e.g. clothes in different sizes (S, M, L) or furniture in different lengths and widths.
- Colour variants: Products that are available in different colours, e.g. shoes or electronic devices in black, white, blue, etc.
- Material variants: Products that are made of different materials, e.g. a sofa in leather or fabric.
- Functional variants: Products with different functions or features, e.g. a car with different engines or a smartphone with more storage space.
- Packaging variants: Differences in packaging or quantity, e.g. a product in a single or multi-pack.
- Design or pattern variants: Differences in design, e.g. wallpaper or clothing with different Patterns.
- Seasonal variants: Products that are specially adapted for a certain season or event, e.g. Christmas editions of chocolate or decorations.
Such variants play a crucial role in product presentation and can significantly increase sales through optimized images.
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