Guidelines and legal matters

A brief overview of the most important image guidelines and best practice suggestions

Amazon has specific guidelines for product images that must be followed to ensure that products are presented attractively and correctly. Here are the main points to consider:

1. Main image (main product image)
   - Background: Must be pure white (RGB 255, 255, 255).
   - Product placement: The product must be in the foreground and clearly visible, covering at least 85% of the image area.
   - Formats: JPEG (.jpg) is the preferred format, PNG and GIF are also allowed.
   - Size: The image must be at least 1,000 pixels on the longer side and 500 pixels on the shorter side, with a maximum of 10,000 pixels. The recommended resolution is 1,600 x 1,600 pixels for the zoom to work on Amazon.
   - No text, no logo: There must be no text, watermark, logo or other graphic elements in the image.
   - No accessories: Only the main product should be shown, without additional props or accessories, unless they are included in the delivery.
   
2. Additional images
   - Additional products and accessories: Accessories or additional items that are included in the delivery may be shown.
   - Product use: Images that show the product in action or in context are allowed and can be helpful.
   - Text and graphics: Descriptive text, logos and explanations are allowed on the additional images (e.g. features, dimensions).
   - Images from different angles: Multiple images from different perspectives or detailed shots are useful to fully show the product. present.
   
3. Technical requirements
   - Colors: The image should show the product in its actual color.
   - File size: Maximum 10 MB.
   - File names: The image file must contain a product identifier (e.g. B. ASIN, ISBN, UPC, EAN) and must not contain spaces, special characters or umlauts.
   
4. Prohibited content
   - Nudity, obscenities or offensive content are not allowed.
   - Falsifying the product or misleading through too much image editing is also prohibited.
   
5. Additional tips for optimal images
   - Professional lighting: Use high-quality lighting to show the product clearly and brightly.
   - High-quality resolution: Make sure the resolution is high enough to make details clearly visible, especially for the zoom function.
   - Context images: Especially for clothing, furniture and household items, images in real context are very helpful.
   

Complying with these guidelines not only ensures that Amazon accepts the images, but can also increase sales opportunities and customer satisfaction.

Original Amazon Seite: Anforderungen an Produktbilder

Ebay's image guidelines are also clearly defined to ensure that products are displayed attractively and accurately. Here are the key requirements and recommendations to keep in mind:

1. General requirements
   Minimum resolution: Images must be at least 500 pixels on the longer side. For better display, a resolution of 800 to 1600 pixels is recommended.
   Format: The supported image formats are JPEG, PNG, TIFF and BMP.
   File size: The maximum file size per image must not exceed 7 MB.
   
2. Main image
   Product focus: The main product must be clearly in focus and take up a large part of the image area.
   Background: A neutral background is preferred, ideally white or solid color, to highlight the product.
   No additional elements: There must be no additional text, watermarks, graphics or logos in the image.
   Authenticity: Only real images of the product may be used. Placeholder images or images that do not correctly represent the product are not allowed.
   
3. Additional images
   Multiple perspectives: It is allowed and recommended to show the product from different angles (e.g. front, back, details).
   Product in action: Show the product in use or in an appropriate context to give potential buyers an idea of ​​how to use it.
   Text and graphics: Text or icons are allowed on the additional images to highlight certain properties or features of the product (e.g. dimensions, special features).
   
4. Prohibited content
   Text overlays: No overlaid text, except in exceptional cases (e.g. “New” or “Discount”).
   No frames: Images must not contain frames or decorative elements.
   Misleading editing: Excessive image editing that distorts the product is not allowed.
   
5. Specific recommendations for eBay
   High image quality: Use high-resolution images that show the product clearly and in all details.
   Lighting: Make sure there is good lighting to minimize shadows and reflections.
   Zoom function: Higher resolution images allow buyers to zoom in and see more details.
   Number of images: Use the option to upload multiple images (up to 12 images are possible). Show different views and product details.
   Color representation: Make sure that the colors in the image match the actual colors of the product to avoid misunderstandings.
   
6. Mobile representation
   Since many users access eBay via mobile devices, the images should be clearly visible and optimized even on smaller screens.
   

Adhering to these guidelines not only helps to increase the visibility and acceptance of the offers, but also reduces the risk of discrepancies or complaints due to incorrect representations.

Best-practice suggestions

1. Focus on the main image - it is the first impression that users get
2. Use the advantages of several images (approx. 5-7 images)
3. One image should always be a milieu image (lifestyle image) that shows the use of the product in a suitable environment
4. If possible, use text on the image - this way users can see the advantages more quickly
5. Show important details in extra images
6. Amaze users with extras: exploded views, cross-sections or similar (3D renderings)
7. Show a before and after effect if appropriate
8. Demonstrate easy handling or simple assembly or similar on the images to show further advantages
9. Consider whether you should get professional help ;-)
10. The best Compromise for the format is a 2000x2000 px image

Legal

1. Warning trap: Product photo with accessories or decoration:
   Only show what is included in the delivery
If there is any uncertainty, clearly state the actual delivery in the text
2. Warning trap trademark rights: Observe all trademark rights. If necessary, check with the manufacturer
3. Warning trap copyright: Do not use images that are not expressly permitted. Here too, it is ultimately worth obtaining the rights beforehand if necessary
4. Product safety regulation: The image should be easy to identify the product; the image must not tempt the consumer to use it differently (keywords: food, children)